Research into the music press

Over the past few weeks I have been studying how the music press advertise to their audiences, and how different magazines appeal to different audiences. For example, NME appeals to an indie rock audience by publisising their music and using fonts and writing techniques that attract these people.  The name NME New musical express, is a simple but original name which isnt cheesy. NME also uses a colour theme of red, black and white which is evident throughout. These colours are used because they stand out and are bold on the page.
This is different to Top of the Pops magazine, which uses glossy fonts and bight, sparkly colours to attract a young, teenage girl audience. Another devise used by Top of the Pops is the people on all the front pages are smiling, which welcomes young audiences into the magazine as the magazine is freindly and not intimidating.

The publishers of NME also attract their target audience by using language throughout which the readers can relate to. This means they are critical of some music scenes and genres and keep a reputation by advertising unknown artists who may be famous just because of NME. The magazine also aims to report new music, meaning it doesent wish to appeal to its audience by advertising artists who are already famous, but wants to introduce new ones into the scene.
Top of the Pops magazine also uses language which attracts their target audience of young girls. An example of this is words like 'oops' and 'gosh', which are words the target audience may say and so will be able to empathise with. However, the magazine contrasts with NME as it does not inform readers of stars in the making, but it reports on people who are already famous. This shows the magazine does not aim to create celebrities, only to inform followers of what is happening in the current celebrities lives.